





50,000+ Happy Customers
4.6 Excellent
IT'S YOUR TIME
TO SHYNE
Personal care products, created with men of colour in mind.










































THE BESTSELLERS
Top picks for upgrading your daily routine.




TRIED, TESTED, & LOVED...
Excellent
4.6/ 5
Based on 811 reviews

Easily the best cream for curls
Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also.

Terrell
An amazing black business
Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support.

Carolane
Barbershop Approved!
The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used.

Mo Clipperking
10/10 would recommend
The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future.

Pedro
My new favourite brand for skull caps
Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares.

Archie
Loving the curl cream
I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup.

Richie
Easily the best cream for curls
Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also.

Terrell
An amazing black business
Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support.

Carolane
Barbershop Approved!
The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used.

Mo Clipperking
10/10 would recommend
The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future.

Pedro
My new favourite brand for skull caps
Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares.

Archie
Loving the curl cream
I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup.

Richie
Easily the best cream for curls
Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also.

Terrell
An amazing black business
Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support.

Carolane
Barbershop Approved!
The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used.

Mo Clipperking
10/10 would recommend
The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future.

Pedro
My new favourite brand for skull caps
Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares.

Archie
Loving the curl cream
I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup.

Richie
Easily the best cream for curls
Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also.

Terrell
An amazing black business
Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support.

Carolane
Barbershop Approved!
The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used.

Mo Clipperking
10/10 would recommend
The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future.

Pedro
My new favourite brand for skull caps
Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares.

Archie
Loving the curl cream
I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup.

Richie
Easily the best cream for curls
Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also.

Terrell
An amazing black business
Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support.

Carolane
Barbershop Approved!
The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used.

Mo Clipperking
10/10 would recommend
The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future.

Pedro
My new favourite brand for skull caps
Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares.

Archie
Loving the curl cream
I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup.

Richie
Easily the best cream for curls
Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also.

Terrell
An amazing black business
Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support. Saw the stand on my way out of the UK Black Business Show. Heard the founder explain the products and loved how passionate he was so I had to support.

Carolane
Barbershop Approved!
The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used. The SHYNE curl cream is a staple in my shop now. It works like a dream on afro textured hair, brings out the best in taper fades and waves. Clients love it and always ask what I used.

Mo Clipperking
10/10 would recommend
The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future. The quality is absolutely outstanding!! I will be purchasing more of the curl defining cream in the future.

Pedro
My new favourite brand for skull caps
Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares. Would recommend. Only place I trust to get quality durags and skull caps from. You can tell that this is a brand that cares.

Archie
Loving the curl cream
I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup. I have tried almost every curl cream available at the shops for my waves and none hits like SHYNE. What a discovery! Its so lightweight but defines well without buildup.

Richie
"Practical and luxurious, SHYNE is your go-to for grooming tools, self-care kits, or beauty essentials, combining wellbeing with personal care. "



WE SHYNE TOGETHER
True confidence starts with feeling your best, inside and out. And we exist to help you achieve that. We're building a community that celebrates feeling your best, every day.
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THE JOURNAL
A dose of self-care and styling tips, written by our community.

The Best Curl Creams for Black Men's Hair in 2025.
For Black men, finding the right curl cream can make all the difference. Whether you’re styling waves, curls or coils, the right product keeps your hair moisturised, defined, and frizz-free....

10 Minutes With Alvin Mills for Black Hair & Beauty Magazine.
SHYNE founder Alvin Mills has been featured in Black Hair & Beauty Magazine! This exclusive interview, titled 10 Minutes with Alvin Mills, Founder of SHYNE, dives into his entrepreneurial journey,...

SHYNE Gives Back: Our Community Day in Accra, Ghana.
SHYNE is about more than just self care products—we want to uplift and support our community. This December, we had the incredible opportunity to take that mission to Accra, Ghana,...
FAQs
WHEN, AND WHY, WAS SHYNE LAUNCHED?
SHYNE was launched in 2018. Black-founded, we're dedicated to becoming the #1 personal care and lifestyle brand for men with textured hair. We long felt like this was a forgotten category by major retailers so we created our own. We strive to empower our community to embrace, maintain and celebrate their natural hair, providing a safe space for them to shine with confidence.
ARE SHYNE PRODUCTS SUITABLE FOR ALL HAIR TYPES?
We recommend SHYNE products to all. Our headwear and styling tools perform across all hair types and textures thanks to their ability to provide essential protection and nourishment. Our durags and caps are intentionally designed to lock in moisture and keep friction away from all hair types, textures and styles.
CAN I STOCK SHYNE?
If you are a retailer, barber, stylist, freelancer, or educator, we have many options available for you to offer our haircare products to your clients. Please register your interest here.
DO YOU SHIP WORLDWIDE?
Absolutely. We also offer free shipping on UK orders over £30 and £60 internationally. Our cut off time for same day shipping is 4PM GMT Monday-Friday.
WHERE IS SHYNE HQ BASED?
We’re based in London, UK.