OUR STORY

Founded with the goal of becoming the #1 self-care brand for men with textured hair, our mission today remains unchanged..

HOW IT ALL STARTED

“While studying at university in rural England, I was constantly frustrated by the lack of choice in products for my hair type available at local shops. I realised there was a significant need for a brand that catered specifically to the needs of young men with textured hair.

I promised myself that if such a brand didn't exist by the time I graduated, I would create it. In 2018, I graduated and the idea of SHYNE took flight. Today, we focus on curating quality styling formulas and tools, made by us, for us.”

Alvin Mills — SHYNE Founder

FUELLED BY PURPOSE. STRENGHTENED BY COMMUNITY.

We dedicate a portion of our profits to initiatives that uplift our community and inspire real change. At SHYNE, self-care is just the beginning—we’re committed to caring for our community and the world around us.