OUR STORY

Founded with the goal of becoming the #1 self-care brand for men with textured hair, our mission today remains unchanged..

HOW IT ALL STARTED

“While studying at university in rural England, I was constantly frustrated by the lack of choice in products for my hair type available at local shops. I realised there was a significant need for a brand that catered specifically to the needs of young men with textured hair.

I promised myself that if such a brand didn't exist by the time I graduated, I would create it. In 2018, I graduated and the idea of SHYNE took flight. Today, we focus on curating quality styling formulas and tools, made by us, for us.”

Alvin Mills — SHYNE Founder

FUELLED BY PURPOSE. STRENGHTENED BY COMMUNITY.

We dedicate a portion of our profits to initiatives that uplift our community and inspire real change. At SHYNE, self-care is just the beginning—we’re committed to caring for our community and the world around us.

WHY SHYNE?

NATURAL & CLEAN PRODUCTS

Our styling products are made with at least 95% natural ingredients.

BACKED BY SCIENCE

We partnered with cosmetic scientists to create effective formulas proven to tackle haircare challenges for men with textured hair.

MADE IN THE UNITED KINGDOM

Our styling products are made with love in our UK based labs.

NATURAL & CLEAN PRODUCTS

Our styling products are made with at least 95% natural ingredients.

BACKED BY SCIENCE

We partnered with cosmetic scientists to create effective formulas proven to tackle haircare challenges for men with textured hair.

MADE IN THE UNITED KINGDOM

Our styling products are made with love in our UK based labs.