OUR STORY

Founded with the goal of becoming the #1 self-care brand for men with textured hair, our mission today remains unchanged..

HOW IT ALL STARTED

“While studying at university in rural England, I was constantly frustrated by the lack of choice in products for my hair type available at local shops. I realised there was a significant need for a brand that catered specifically to the needs of young men with textured hair.

I promised myself that if such a brand didn't exist by the time I graduated, I would create it. In 2018, I graduated and the idea of SHYNE took flight. Today, we focus on curating quality styling formulas and tools, made by us, for us.”

Alvin Mills — SHYNE Founder

WHY SHYNE?

MADE BY US,
FOR US.

Made by men with textured hair,
for men with textured hair.

CLEAN + NATURAL INGREDIENTS

All of our formulas are
95%+ naturally derived.

MADE IN
THE UK

Our hair styling formulas

are made with love in the UK.

MADE BY US,
FOR US.

Made by men with textured hair,
for men with textured hair.

CLEAN + NATURAL INGREDIENTS

All of our formulas are
95%+ naturally derived.

MADE IN
THE UK

Our hair styling formulas

are made with love in the UK.

FUELLED BY PURPOSE. STRENGHTENED BY COMMUNITY.

We dedicate a portion of our profits to initiatives that uplift our community and inspire real change. At SHYNE, self-care is just the beginning—we’re committed to caring for our community and the world around us.