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HOW IT ALL STARTED
“While studying at university in rural England, I was constantly frustrated by the lack of choice in products for my hair type available at local shops. I realised there was a significant need for a brand that catered specifically to the needs of young men with textured hair.
I promised myself that if such a brand didn't exist by the time I graduated, I would create it. In 2018, I graduated and the idea of SHYNE took flight. Today, we focus on curating quality styling formulas and tools, made by us, for us.”
Alvin Mills — SHYNE Founder
FUELLED BY PURPOSE. STRENGHTENED BY COMMUNITY.
We dedicate a portion of our profits to initiatives that uplift our community and inspire real change. At SHYNE, self-care is just the beginning—we’re committed to caring for our community and the world around us.
WHY SHYNE?
SHOP OUR PRODUCTS