WHAT THEY SAY

THE NEW CURL CREAM

DISCOVER OUR NEW FORMULA

Enriched with shea butter, castor oil and coconut oil, our naturally powered styling cream enhances curls, waves and coils.

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WHY SHYNE

OUR MISSION

Empowering our community to look and feel their best is what it means to SHYNE. We're dedicated to becoming a brand that truly represents you, creating products that make you shine with confidence.

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TRUSTED BY OUR COMMUNITY

Rated excellent based on 600+ reviews

THE JOURNAL

A dose of self-care and styling tips, written by our community.

An Expert's Guide to Hair Care for Black Men.

Taking care of afro hair requires more than just a basic routine. Black men often face unique hair care challenges, from maintaining moisture to preventing breakage. Whether you're rocking waves,...

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5 Ways to Use Curl Cream for Men's Hair Styling.

Maintaining healthy, defined curls can be a challenge without the right products... That’s where SHYNE curl cream comes in. Specifically formulated with 95% natural ingredients like shea butter, castor oil,...

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Behind the Brand: Alvin Mills' Founding Story of SHYNE.

The Birth of SHYNE: A Solution to a Personal Challenge My inspiration for the brand came from a personal struggle that I encountered finding quality haircare products for black men. The market...

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FAQs

WHEN, AND WHY, WAS SHYNE LAUNCHED?

SHYNE was launched in 2018. Black-founded, we're dedicated to becoming the #1 personal care and lifestyle brand for men with textured hair. We long felt like this was a forgotten category by major retailers so we created our own. We strive to empower our community to embrace, maintain and celebrate their natural hair, providing a safe space for them to shine with confidence.

ARE SHYNE PRODUCTS SUITABLE FOR ALL HAIR TYPES?

We recommend SHYNE products to all. Our headwear and styling tools perform across all hair types and textures thanks to their ability to provide essential protection and nourishment. Our durags and caps are intentionally designed to lock in moisture and keep friction away from all hair types, textures and styles.

CAN I STOCK SHYNE?

If you are a retailer, barber, stylist, freelancer, or educator, we have many options available for you to offer our haircare products to your clients. Please register your interest here.

DO YOU SHIP WORLDWIDE?

Absolutely. We also offer free shipping on UK orders over £30 and £60 internationally. Our cut off time for same day shipping is 4PM GMT Monday-Friday.

WHERE IS SHYNE HQ BASED?

We’re based in London, UK.