50,000+ Happy Customers

4.4 Excellent

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TO SHYNE

Haircare products, created with men of colour in mind.

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THE BESTSELLERS

Top picks for upgrading your daily routine.

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Curl Defining Cream

From £14.00

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Silky Durag

£7.00

Available in 12 colors

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Silky Durags - 4 Pack

~~£28.00~~ £25.00

Available in 2 colors

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Dome Cap

£14.00

WHAT'S YOUR STYLE?

WAVES

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CURLS

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LOCS + BRAIDS

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BEARDS

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TRIED, TESTED, & LOVED BY YOU...

Excellent

4.4

/ 5

Easily the best cream for curls

Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also. Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it... Great product it doesn’t cause your hair to have that sticky wax feel like Dax and I feel like it moistures your hair also.

Jonathan

An amazing black business

Saw the stand on my way out of the UK Black Business Show. Was listening to the founder explain the range of products to another customer - loved how passionate he was and the brand so I had to support. Saw the stand on my way out of the UK Black Business Show. Was listening to the founder explain the... Saw the stand on my way out of the UK Black Business Show. Was listening to the founder explain the range of products to another customer - loved how passionate he was and the brand so I had to support.

Anonymous

10/10 would recommend

Got a durag for my boyfriend for Christmas and he loves it! The colours are very vibrant and the material is very soft! Customer service was very good as they reply to email enquiries very quickly. 10/10 would recommend :) Got a durag for my boyfriend for Christmas and he loves it! The colours are very vibrant and the material... Got a durag for my boyfriend for Christmas and he loves it! The colours are very vibrant and the material is very soft! Customer service was very good as they reply to email enquiries very quickly. 10/10 would recommend :)

Melonie

Very impressed by the quality

The quality is absolutely outstanding!! I will be purchasing more in the future. The quality is absolutely outstanding!! I will be purchasing more in the future. The quality is absolutely outstanding!! I will be purchasing more in the future.

Aris

My son loves SHYNE

My son has locs and doesn’t like wearing anything to cover his hair. He was given a choice of this durag or a bonnet - he wears the durag every night! It stays on and in place, hardly leaves any marks on his forehead and keeps his fresh retwist neat and moisturised. My son has locs and doesn’t like wearing anything to cover his hair. He was given a choice of this... My son has locs and doesn’t like wearing anything to cover his hair. He was given a choice of this durag or a bonnet - he wears the durag every night! It stays on and in place, hardly leaves any marks on his forehead and keeps his fresh retwist neat and moisturised.

Natalie

My new favourite durag

Would recommend. Only place I get durags and wave/skull caps from Would recommend. Only place I get durags and wave/skull caps from Would recommend. Only place I get durags and wave/skull caps from

Daré

AS FEATURED IN

ABOUT SHYNE

OUR MISSION

Empowering our community to look and feel their best is what it means to SHYNE. The products are just the beginning—we’re creating a movement that champions confidence and representation.

READ OUR STORY

THE JOURNAL

A dose of self-care and styling tips, written by our community.

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The Best Curl Creams for Black Men's Hair in 2025.

For Black men, finding the right curl cream can make all the difference. Whether you’re styling waves, curls or coils, the right product keeps your hair moisturised, defined, and frizz-free....

10 Minutes With Alvin Mills for Black Hair & Beauty Magazine.

SHYNE founder Alvin Mills has been featured in Black Hair & Beauty Magazine! This exclusive interview, titled 10 Minutes with Alvin Mills, Founder of SHYNE, dives into his entrepreneurial journey,...

SHYNE Gives Back: Our Community Day in Accra, Ghana.

SHYNE is about more than just self care products—we want to uplift and support our community. This December, we had the incredible opportunity to take that mission to Accra, Ghana,...

FAQs

WHEN, AND WHY, WAS SHYNE LAUNCHED?

SHYNE was launched in 2018. Black-founded, we're dedicated to becoming the #1 personal care and lifestyle brand for men with textured hair. We long felt like this was a forgotten category by major retailers so we created our own. We strive to empower our community to embrace, maintain and celebrate their natural hair, providing a safe space for them to shine with confidence.

ARE SHYNE PRODUCTS SUITABLE FOR ALL HAIR TYPES?

We recommend SHYNE products to all. Our headwear and styling tools perform across all hair types and textures thanks to their ability to provide essential protection and nourishment. Our durags and caps are intentionally designed to lock in moisture and keep friction away from all hair types, textures and styles.

CAN I STOCK SHYNE?

If you are a retailer, barber, stylist, freelancer, or educator, we have many options available for you to offer our haircare products to your clients. Please register your interest here.

DO YOU SHIP WORLDWIDE?

Absolutely. We also offer free shipping on UK orders over £30 and £60 internationally. Our cut off time for same day shipping is 4PM GMT Monday-Friday.

WHERE IS SHYNE HQ BASED?

We’re based in London, UK.

IT'S YOUR TIME
TO SHYNE

THE BESTSELLERS